Seo Web Marketing Experience from 1998

10 years of Experience in….
SEO Web Marketing Experience
Examples, stories and real life experiences of
Web Marketing and Positioning since 1998
Rome 22nd May 2009 - Milan 29th May 2009 - London 27th June 2009

"Experience is the mother of science"
Henry George Bohm

I'm ashamed to admit it. But it’s good that you should know.

In my last 10 years of web marketing I've made loads of mistakes. I’ve created products that haven’t generated a penny of profit, I’ve created promotional campaigns that have had zero results, and I’ve done tests and experiments which have turned out to be a complete waste of time and money. However it is thanks to all these mistakes and failures that I have been able to grow and improve.

Could I have taken a short cut and avoided all these trials and tribulations? Of course I could! If I’d been able to learn through other people’s experiences the journey would have been a whole lot shorter. But this wasn’t an option for me. First of all because, 10 years ago there were hardly any people at all who did have a wide experience of SEO and Web Marketing, to learn from. Secondly because, even today, "gurus" who have really lived the things that they teach (without having copied them from books or other people) are few and far between. And I don't trust them just as you probably don’t trust me right now.

But I ask you to give me a chance because....

In this course on Web Marketing and Positioning I will bring you my best and my worst experiences of web marketing and positioning since 1998. Especially over the last few years, since I moved overseas to experiment directly in the anglo-american market.

However in this course, I won't talk to you about secrets or extreme techniques. Rather I will tell you about genuine experiences and "stories from real life". Just like the ones my grandmother used to tell me by the fire when I was small. Stories which have a huge value for those who know how to profit by them.

In this course I will do the same thing with you. I’ll sit by the virtual fire of the projector and tell you stories and real life experiences of web marketing and positioning. Stories made up of experiences that I have personally lived through, the fruits of the mistakes, tests and practical experiments that are the core of my experience.

How much value do these experiences have?
It’s up to you to decide.

What Experiences will you tell us about?
To find out more...

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SEO Web Marketing Experience
* Program *

Rome 22nd May 2009 - Milan 22nd May 2009 - London 27th June 2009

Feedback & real Testimonials
from participants
of our courses:

Great Experience. Clear and detailed explanations. Even though I’m an SEO specialist I still learned a lot, confirmed ideas and sorted out problems. Many Thanks!
Simone Luciani
Freelance

Interesting, with advanced level SEO content. Explanations were always clear and practical.
Well done!
Daniela Pezzotta
AXIS communications

Very concrete and comprehensive course. Many very useful working tips.
Angelo Migliarini
Webenergy S.r.l.

Comprehensive and detailed overview, very useful for anyone in Web Marketing. Very good speaker, professional organization. Overall vote: excellent!
Carlo Allegretti Multimodo S.r.l.
www.multimodo.it

110%...with distinction! The quality of the course amply repaid the 400km journey and getting out of bed at 4 in the morning. I’ll see you in November for the 3 day course!
Stefano Scienza
Betting Consulting ltd

N.B. These are just a few of the hundreds of genuine positive testimonials that we have received from our course participants:
Read more Feedback...

Here are full details of the complete program of this professional training course...

> Positioning with the Search Engines: "getting to the point"

Duplicate content? Link farming? Penalizations? Buying and selling links? What’s cooking? What has changed from extreme SEO to today?

Here you will find over 10 years of experience of positioning condensed into a short but precise and detailed analysis of search engine algorithms, Google in particular, "to clarify and evaluate the situation" and prepare for the future.

We will understand what is currently happening and what has gone before for those in SEO. We’ll discuss the fundamental steps for maintaining top positions and what you need to do "to stay ahead of the game". Indispensable content to avoid "losing your position.".

> Google Penalties: anticipate and beat penalizations

Ranking Collapse? Blood, sweat and tears to get to the top positions? Penalization panic? If you’ve been through any of these you know what it’s like...

In this 360° analysis I bring you the results of my last 2 years of tests and practical "in the field" experiments to help you "decipher" and "discover" Google’s main penalization algorithms.

From duplicate content, to link farms, from historical data to outgoing links. How can you recognize the "meanest" penalizations and how to "get out" of them quickly, to minimize the "side effects"?

Even just a few days of penalization can cost a company thousands of euros. How much are you prepared to risk? In this part of the course you will find examples and real case histories to help you "defend" your Google ranking and "expand" your skills. Essential if you work in SEO.

> Web Marketing Failure : Why is my site "not selling"?

Why are sales slow to take off?
The real reason that many web sites fail to sell or get results doesn’t depend on the "rational" easpects of marketing , but rather on the irrational, psychological and primordial aspects that few people understand and master. As an example try asking yourself: how is it possible that a web page that is as poor in graphics as the one you are now reading, manages to get results?

In this course we will understand which is the "weakest link in the chain" and we will do so by analyzing some very "subtle" aspects, which are undervalued and unknown to most entrepreneurs. We'll start off with a very embarrassing real life example...
The secret of my UNsuccess: what was my biggest web marketing failure in the last 10 years? What exactly happened? What did I do wrong and why? In this real case history I will explain why, despite the fact that my marketing was almost "perfect", the final result was a disastrous flop.

We will see, word for word, which products I launched, how I advertised them, what results I got and above all where I went wrong. Because from these mistakes I gained the "biggest lesson" of my professional career. A lesson that is worth my entire technical SEO and Marketing knowhow put together.

Linking up with this story of my "un-success" we will analyze the cornerstones of success for any e-commerce and online marketing activity. Now it might be hard to believe, but soon you will understand.

> Landing Page & Split Test Exploration

Landing Page "on a razor’s edge": is it true that just one"comma" in the wrong place is enough to completely mess up the results from your landing page? The psyche and the subconscious interpret words and images in a very different way from the human eye. In the tests I have done between 1998 and today I have seen some incredible things. Web sites can halve or double their results in no time at all, by introducing a few simple modifications.

In this part of the course I will bring you real case histories that show how, by changing a single word or image, you can turn around (in a good or bad way) the results of your web site. If you want the most results for the least effort, this is the perfect discussion for you.
Split Test & ROI %: is it possible to augment sales and results by 180% just by changing one line of text? Here I will show you some real examples of split-testing and experimentation that I personally carried out on the content and headlines of my own web sites.

In the last 5 years I've tested hundreds of different landing page "models" to raise the ROI of web sites. And I have seen amazing results. In this part of the course I will reveal to you one "definitive winning model". in particular.

One"standardized" model, the result of experimenting in dozens of completely different sectors and niches (from travel to music, to marketing etc.) which in most cases offers the best profits. All you have to do is to copy and clone this "model" in your own web site to see the difference immediately. A simple and immediate way to get more results.

> The Future of Web Marketing: are we ready for change?

Web Marketing 3.0 - are you ready? I am convinced that we are close to a radical turning point on the web. A "subtle" and "unconscious" shift which will completely reinvent the way that people and companies communicate and relate on the web.

In this part of the course I will tell you about one of my personal "visions". A vision of what Web 3.0 will be like and as a result the Web Marketing we can expect in the future, which has nothing to do with the official definition of "Web 3.0". Perhaps I’m crazy, but if my predictions even have just a basis of truth, then... Decide for yourself: come and listen and then we can discuss it together during the round table.
Economic Crisis, collapse of the financial markets and Web Marketing: is the worst yet to come? What will happen to those selling products online and who work in web marketing and SEO if the crisis gets worse?

No-one has a crystal ball to find out, not even me. However in 10 years of Web Marketing experience, I have had an idea to convert this danger into an opportunity. Selling online and doing Web Marketing is still possible even during "crisis periods". Here we will see "how" and "what" you should do when you need that "emergency parachute".

> Round Table: Questions & Feedback

Questions and Feedback directly with the lecturer and participants to deal with the main themes of the course.
The lecturer of the course will be Dr. Enrico Madrigrano one of the top Italian experts in Web Marketing and Positioning in Italy.

Information and registration form
Information on organization, logistics and costs…

The course will take place in Rome, Milan and London on the following dates:

Rome: Friday 22nd May 2009
The Rome course will take place on Friday 22nd May at the Auditorium of the Grand Hotel Palazzo Carpegna in Via Aurelia, 481 (tel. 06/66001) from 9.30 to 17.30
Milan: Friday 29th May 2009
The Milan course will take place on Friday 29th May at the Sala Sigma-Tau of the Centro Congressi MilanoFiori in Strada 2, Assago (MI) (tel. 02/824.791) from 9.30 to 17.30
London: Saturday 27th June 2009
The London course will take place in English on Saturday 27th June 2009, at the First Intuition Center in Conway Mews St. - London W1T 6AA (tel. 0044 (0)20 7323 9636) from 9.30 to 17.30

Rome Grand Hotel Palazzo Carpegna Via Aurelia, 481 (tel. 06/66001)	Milan Centro Congressi MilanoFiori Strada 2, Assago (MI)	London First Intuition Center Conway Mews St. - London W1T 6AA
N.B. At the time of registration you will receive an electronic brochure with all the directions for getting to the venues.

The registration fee for the course is 590€. To register now please fill this form.

The moment you book, you will receive an immediate confirmation of your registration and you can download the electronic brochures with all the details of the course program, the directions to reach the course venue, the hotels to stay in etc. (the venues have ample parking and numerous bedrooms) Your invoice will be issued as soon as we receive confirmation of the payment.

Registering now entitles you to:

Participation in the Course a total length of 7 hours: from 9.30 to 17.30 (with 1 hour lunch break)
Folder complete with all the slides of the course content (printed and bound with blank notes pages for your own use).
Coffee Break during the mid-morning break (around 11.00)
Certificate of Attendance personalized with your details in electronic form (printable online).

To book your place a at the discounted price complete this form or phone our call center at +39(049)8975349.

Quality Guarantee
Do you trust us?

Trusting is good, not trusting is better!
If you have any doubts on the validity of this course or on the expertise of our company then please read the following…

You’re right, unfortunately many training courses don’t deliver what they promise. Many people in Italy have been totally "ripped off" by attending training courses that are full of theory and fine words but completely useless for practical purposes or even worse, designed to sell you their consultancy services..

With us you can relax: our course has got nothing to do with all that because...

Guarantee No. 1 – Quality content
The quantity and the quality of the content that you will find on this course are unequalled: our lessons have a very practical and effective approach, with training modules that are completely different from traditional lecture courses.

What we teach is NOT just "hearsay" but is the fruit of 10 years of direct and practical application in the field of these techniques. When we tell you that something works, we will bring you the numbers and practical examples which demonstrate it to you. The rest is irrelevant.

In short, idle talk has no place in our lecture hall: what you will see, hear and "scent" in this day course will be pure 100% Effective Web Marketing!

Guarantee No.2 – We won’t sell you anything!
We do NOT want to sell you consultancy services!
It may seem strange but many companies in our sector create courses so that they can sell you their consultancy services. How do they do that? They tell you half truths, show you partial results, show you how clever they are… but then they never explain how to do it. In a word, they don’t reveal the genuine tricks of the trade because, at the end of the course, it will be much easier to sell you their consultancy services :-)

With us this does NOT happen. And the reason is very simple:

We do NOT have either the time or the desire to be your consultant. Why?
Because we’ve been overloaded with work for several years (if you don’t believe us look at the "consultancy" page of our site). I’m not telling you this to"boast" but just so that you understand that unlike others, we don’t want to sell you anything and we do NOT have"ulterior motives". In our course we really do tell you everything, without lies or "half truths", believe me.

Guarantee No.3 – Genuine Feedback:
Let’s get to the facts. If what we have told you up till now isn’t enough, then have a quick look at the feedback which we’ve received to date. This is actual feedback, hand written by every single participant, who has personally OKed its publication here (if you want we can even send you a certified copy by fax). Of course you too will be able to leave us your feedback at the end of the course, filling in the appropriate form.

Bear in mind that our courses have been attended by professionals in the business and by big Italian companies (like for example Compaq Italia, Banca Intesa Bci, Ferrero, Gruppo ENEL, Telecom Italia Mobile, BNL, Buongiorno.it , ItalGas spa, CTS Viaggi, SanPaolo IMI, Gewiss, ecc.) who have left us extremely positive feedback .

To book your place fill in this form or call our call center at +39(049)8975349.

Doubts... Questions?
Read more below...

Are you still not sure? If you still have doubts on the validity of this course then remember that…

This is NOT the first course that we have organized. We have been training for more than 10 years in the field of Positioning and Web Marketing, don’t worry we’re not making it up as we go along :-)
Compared to traditional seminars and university courses, the approach of this course is very practical and effective ,typical of the American school. You come here to learn how to DO it, not just to hear the usual bunch of useless theories typical of many courses in Italy.
Our courses have been attended by consultants and marketing staff of top Italian companies and all of them, absolutely ALL, have been extremely satisfied by the amount of material and the quality of the content (see feedback )
Remember that the price is discounted but will go up the nearer we get to the date of the course and the fewer places are left (until it reaches 590€). This is not a telesales trick to persuade you, but a genuine marketing necessity to fill the hall and cover the organizational costs (if you don’t believe us come back here in a few days and you’ll see).
If you’re not yet sure whether you can attend, you can however complete the registration form without putting through the payment: in this way your place will be kept for you at the discount price for three working days, in which time you can decide whether to confirm (and make the appropriate payment) or cancel your registration without paying any penalty fee.